Marketing 3.0 – Values Era: The focus has shifted to recognizing that the consumer is more than just a buyer.Marketing 2.0 – Age of Consumers: The focus shifted to meet and satisfy the consumer through segmentation.Marketing 1.0 – Product Age: The focus was on the development of functional products and making them mass products.We need to change the way we view the marketing act in contemporary times. Traditional marketing is not prepared to deal with this new customer. If your marketing does not bring engagement, your consumers will stop paying attention, and your efforts will go down. If before what was in the media was true, now they want to be part of the media. They are now bombarded with thousands of marketing pieces every second and this has left them incredulous and questioning. And that’s terrible news.Īs marketing was developing its knowledge and technology, the perception and level of consumer demand changed. That allows any company to be able to invest in marketing, making ads, pamphlets, campaigns on social networks. Technology has evolved, and costs have declined. The way marketing is done evolved a lot over the last few decades.Īll the research and knowledge created in the field have become simple rules, easy to follow by the marketer. Want to start planning your business marketing? Want to plan a long-term marketing career?ĭo not miss this microbook! “Marketing 3.0 Summary” A New Consumer From Products to Customers to the Human Spirit
#RESUMO MARKETING 3.0 PHILIP KOTLER FULL#
Marketing 3.0 is an extremely rich and full of unconventional reviews of the future of marketing. Some may think he has become a dinosaur, but here at 12min we find him to be the most influential guy in marketing history and knowing his work is mandatory for anyone who dreams of making great successful marketing campaigns. He practically invented marketing as an academic discipline and became its greatest teacher. MicroSummary: Phillip Kotler is known as the most influent marketing guru in the world.
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